I was always fascinated by the little details. For example, did you know that restaurants paint the area of the wall near tables a darker color. This is because people rub the wall with their elbows, wearing the paint, if the wall was painted a lighter color, it would need to be repaired or repainted sooner than a wall of a darker shade, because scuffs are less noticeable in the darker paints.
The fact that bottled beverages or fountain drink cups are designed so that they fit in a car cup holder.
The simple fact that we have dozens of international bodies regulating and standardizing everything. The internet itself could not exist if there was not a standard TCP\IP protocol used to communicate.

The recent formatting wars between the tech companies. I thought it interesting that this shift to Blueray over HDDVD took significantly less time to decide, maybe the companies got together and talked it out. Either way, we have a new standard again. I also found it interesting that this technological shift is trying to force obsolescence of regular DVDs. Personally, I don't need a blue ray player, because it doesn't matter how sharp the fucking picture is when your TV set is a 12" square. Also, who cares how many minutes of special features a DVD has if they all aren't worth watching. I believe that the quality of movies themselves needs to improve before you cram 3 1/2 hours of extended crap into a $150 Box set, which is worth about half the price.

Marketing research being what it is, a company discovered that by moving part of the company logo closer to the middle of the logo, the company could charge up to $.10 more per unit of product sold. That's an extra hundred grand for every million.
So I enjoy sweating the small stuff.
Small Man with Big Ideas,
-Aaron Siegel